THE DEMAND FOR MOBILE APPLICATIONS HAS NEVER BEEN GREATER THAN IT IS RIGHT NOW. BUSINESSES ARE STARTING TO REALISE THAT AN APP HAS THE POTENTIAL TO OPTIMISE THEIR PROCESSES OR IMPROVE THEIR CUSTOMER SERVICE.

According to Eric Clements, founder and CEO of Kazazoom, app development has a signi cantly higher chance of success when following ve steps borrowed and blended from the worlds of start-ups and enterprise development.

Kazazoom has built its reputation on developing a deep understanding of its clients’ organisations and their business requirements. This is one of the key reasons, says Clements, why Kazazoom is able to design apps that add genuine value to the customer’s business.

“One of the things that makes us so e ective is our unique experience in digital strategy, digital delivery and start-up style collaboration. Our use of Scrum delivery methodology enables our team to deliver in this highly iterative manner, which allows our clients to see a demonstration every two to three weeks. This means the customer can follow the progress of the app’s development and even request changes during the process,” he says.

According to Clements, the ve steps to developing the right app for your business are:

  1. Have an app strategy (Know and agree the ’why’)
  2. Do experience design up-front
  3. Be highly iterative in development
  4. Be focused
  5. Continuous improvement

He explains that with the first step, it is about strategising extensively so that you know what you want and more crucially, why you want it. The second step is all about creating an app that looks great and where the development team can understand what needs to be built, from pixels to interactions. Kazazoom is able to prototype the apps it develops using solutions like Proto.io or Axure, which reduces development time by up to half. “In the app development world, making changes after development is an expensive exercise in time – designing right up front helps developers avoid rework,” says Clements.

“The third step, highly iterative development, is what allows for regular demos of the app during the development process and makes mid-development changes in scope much easier to deal with,” he says.

“The fourth step is about ensuring that the team has two to three weeks to focus per feature. Not changing their focus during this period is a key aspect of the Scrum methodology. Instead, Scrum planning sessions are used to allow for changes between sprints,” says Clements.

Lastly, he adds, comes the need for continuous improvement. This is about providing ongoing support, and enhancements, so that the app will continue to meet changing mobile standards well into the future.

“We run our business according to these ve steps and are well positioned to help customers adopt this approach or to borrow aspects from it.”

“Kazazoom delivers mobile app development with start- up agility, backed by extensive enterprise development and digital strategy experience. We have a strong track record, e ective security and most vitally, we are a
local organisation with a keen understanding of local conditions and challenges. We know that the three most important words to our customers are: ‘the right app’, and they know that we deliver this,” concludes Clements.